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Challenge Regensburg announces new partner

Posted on: Samstag 11th Februar 2017

Regensburg, February 9th 2017 – For the second time, Challenge Regensburg will attract national and international endurance athletes to the World Cultural Heritage City on August 13 2017. When the fastest athletes hit the bike course after the 3.8 km swim, a MINI countryman will lead their way. For 180 kilometers he will accompany the leaders on the new fast bike course. Also at the finish line, after 42.2 kilometers of running, a MINI will be greeting the athletes.

“The new MINI Countryman will take you wherever you can recharge your batteries and free your mind. And when you return, you are enriched by a wealth of experience and memories,” that is the official motto of the new MINI. “This motto of the new MINI Countryman fits perfectly into the active triathlon lifestyle,” says Martin Dietl, Brand Manager of the MINI Autohaus Hofmann Regensburg. “We are delighted to have won a great partner with MINI Regensburg,” said Challenge Regensburg organizer Tom Tajsich at today’s press conference.

Christine Waitz, frei

Presentation of the new MINI Countryman on February 11th

On February 11 the new MINI Countryman will be officially presented to the public for the first time. All adventurers are welcome to visit MINI Autohaus Hofmann at Dr.-Gessler-Strasse 33 in Regensburg to experience the premiere.
There will also be the chance to win an adventure. As part of the introduction of the new MINI Countryman, Challenge Regensburg gives away a free start for the Mittelbayerische Beginner’s-Triathlon, including the six-week preparation program.

Martin Dietl, MINI brand manager, and Mathias Ziervogel, BMW sales manager, will also participate in the preparation program and will be racing the Beginner’s Triathlon on August 13 2017 (300m swimming, 18km cycling, 3km running). Their journey to their triathlon debut will be accompanied by Challenge Regensburg with a blog. Martin Dietl: “I am already looking forward to a very special adventure.”


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